A FREQUENT ACQUISITION STRATEGY EXAMPLE IN THE BUSINESS FIELD

A frequent acquisition strategy example in the business field

A frequent acquisition strategy example in the business field

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Firm acquisitions can be a challenging procedure; right here are the various strategies that business leaders employ



Among the several types of acquisition strategies, there are 2 that individuals commonly tend to confuse with each other, perhaps due to the similar-sounding names. These are known as 'conglomerate' and 'congeneric' acquisitions, which are 2 rather independent strategies. To put it simply, a conglomerate acquisition is when the acquirer and the target firm are in totally unassociated sectors or engaged in different endeavors. There have been numerous successful acquisition examples in business that have involved 2 starkly different businesses without any overlapping operations. Typically, the objective of this strategy is diversification. As an example, in a scenario where one product and services is struggling in the current market, firms that also have a diverse range of other product or services often tend to be a lot more steady. On the other hand, a congeneric acquisition is when the acquiring company and the acquired firm belong to a similar industry and sell to the same sort of consumer but have slightly different products or services. Among the primary reasons why firms might opt to do this sort of acquisition is to simply broaden its product lines, as business individuals like Marc Rowan would likely confirm.

Before diving right into the ins and outs of acquisition strategies, the initial thing to do is have a firm understanding on what an acquisition truly is. Not to be mixed-up with a merger, an acquisition is when one business purchases either the majority, or all of another business's shares to gain control of that company. Generally-speaking, there are about 3 types of acquisitions that are most common in the business sector, as business individuals like Robert F. Smith would likely understand. One of the most standard types of acquisition strategies in business is referred to as a horizontal acquisition. So, what does this mean? Basically, a horizontal acquisition entails one company acquiring another firm that is in the very same market and is performing at a comparable level. The two businesses are essentially part of the same market and are on an equal playing field, whether that's in production, finance and business, or farming etc. Typically, they might even be considered 'rivals' with one another. On the whole, the primary advantage of a horizontal acquisition is the increased capacity of enhancing a firm's client base and market share, as well as opening-up the chance to help a company widen its reach into new markets.

Lots of people assume that the acquisition process steps are always the same, whatever the business is. Nonetheless, this is a typical false impression since there are actually over 3 types of acquisitions in business, all of which feature their own operations and approaches. As business people like Arvid Trolle would likely validate, one of the most frequently-seen acquisition techniques is called a vertical acquisition. Essentially, this acquisition is the polar opposite of a horizontal acquisition; it is where one business acquires another firm that is in a completely different place on the supply chain. As an example, the acquirer company might be higher on the supply chain but decide to acquire a business that is involved in a vital part of their business operations. Generally, the appeal of vertical acquisitions is that they can bring in new revenue streams for the businesses, as well as lower prices of production and streamline operations.

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